Nice to meet you.
I’m Dominique.

Nice to meet you.
I’m Dominique.
Part writer, part artist, all-around creative problem solver. Here to remind you that good writing is about ideas, not just words on a page.
(Although the words help too, obviously. More on that later)

Why human.writer?
Because in today’s ever-evolving landscape of digital marketing… (yawn)
Let’s face it: no human being writes this way. And other human beings (i.e. your customers and clients) know this. They can spot artificially generated writing a mile away.
To connect with a human, you need a human brain.
If you prefer real intelligence over the artificial kind, then human.writer is for you.
What’s keeping you up at night?
My website is boring
My website is boring
You don’t just need copy; you need copy that converts. Rely on me for website copy that’s not only easy to find (thanks, SEO), but easy to love.
Why choose this human?
I’m a graduate of the Michaelis School of Fine Arts (UCT), which means I’ve made it through one of the most selective and intensive creative training programmes in our country.
But I’m not here to paint the Sistine Chapel for you. I’m here to use my research skills, innate curiosity and love of storytelling to make your brand, website, campaign or newsletter more interesting.
- I write a weekly opinion column for Ghost Mail, South Africa’s leading investment blog with 100,000 unique monthly readers. See it here.
- I write, design and publish The Shortlist, a weekly lifestyle newsletter that goes out to an audience of 200,000. Read it here.
- I populate the social media feeds of a dozen local brands across every conceivable sector, from FMCG to logistics and insurance – and a few international names too. (Sorry no links – NDA and all).
I blog, I script, I do the SEO two-step and I’m a delight to work with from start to finish. On-time delivery, easy communication and reliability are par for the course.








